Dear Community
Today, We are excited to introduce to you our new name and logo:
Over the course of this year, you’ll begin seeing the new Home Instead name and logo more and more in our communications, signage and community outreach efforts. You’ll also notice that with the new name, we’ve updated our website—HomeInstead.co.uk—to share more about the ways we can support our clients and their families in their ageing journey at home.
Our commitment to you and our clients
Throughout the years, Home Instead has remained steadfastly committed to our mission: to enhance the lives of ageing adults and their families. This remains the same: we’re deeply committed to providing our clients the same level of compassion, care and support needed to fulfill a joyful and quality life at home. Our transition to Home Instead and our new logo does not change that; in fact, it amplifies it.
The Home Instead name
Since we were founded in the UK 16 years ago, we’ve worked closely with community partners like you to expand the Home Instead UK network far and wide across the country. We’ve positively impacted the lives of millions of clients and families, and we’ve continually sought out new and innovative ways to support those who trust us with their care. By removing ‘Senior Care’ from our name, we’re showing our commitment to helping individuals age well at home wherever they are on their ageing journey. That still—and always will—includes serving seniors, a privilege that is ingrained in what we do.
About our new logo
When Lori and Paul Hogan started Home Instead in the US in 1994, they set out to redefine what it meant to care for ageing adults. This was an experience that was very near and dear to them after fostering a warm and joyful environment at home for Paul’s Grandma Manhart to thrive in until she was just three months shy of her 101st birthday. After seeing first-hand how human connection contributed to Grandma Manhart’s happiness, vitality and growth, Paul and Lori selected the tulip as the symbol for Home Instead: an icon that reflects optimism, hope, continued growth and friendship.
The circle surrounding the tulip in our new logo symbolizes a full life and the community of support that contributes to one’s wellbeing and the continuation of growth and experiences to come.
As we celebrate our new name and logo, I want to thank you again for your ongoing support and partnership in helping clients and families in need. We are honoured and humbled to have the opportunity to share this privilege with you, and we promise to always deliver the support and kindness that our clients deserve. If you have any questions or need anything from us, please don’t hesitate to reach out at www.homeinstead.co.uk/welwyn
Home Instead
Welwyn and Hatfield
01707 240 650
